Augmented Reality x Duvivier Canapés : it’s a match !

par Fanny | mar 2018

The legendary sofas Company Duvivier is now turning into digital, and equip itself with an innovative Augmented Reality Mobile App.

One goal: ensure that all the customers can easily access the whole collection of the brand, at any time and view it directly into their own interior. A huge revolution meant to transform the customer experience and provide the manufacturer and reseller with one of the most powerful sales support tool.


Duvivier Canapés, genuine experience since 1840

Duvivier canapés is a high-end furniture industry reference. It combines artisanal excellence since 1840 and material wealth, among the most beautiful in the world. They design and manufacture exceptional furniture such as sofas, armchairs, and of course 100% made in France !

The strong trend of the furniture sector is to customization. Duvivier Canapés offers many collections with multiple options for its customers : choice of materials, colors, accessories, shapes and dimensions.

Aménagement produits gamme Jules Duvivier Canapés

Pictures : « Duvivier Canapés » – Credentials: Didier Delmas


3D serving the in-store sales

Building on its position in the new technologies segment, housing recently made the turn and switched to digital to offer a 3D configuration mobile application and Augmented Reality feature for both retailers and individuals.

Directly in store, the adviser accompanies step by step the customer in his project. The mobile app is a powerful tool that allows the salespersons to show the entire Duvivier collection in 3D, with all the possible variations, and thus to virtually increase the available space in the store. Salesreps can now easilly help their leads to design the perfect decoration and the layout of his dreams by live-choosing the options or finishes, thanks to the application.

Innersense offers ultra accurate 3D models, so realistic that they can merge with a photo. Our team of graphic designers focus on the rendering quality of the different materials to show in its best resolution the grain of leather, stitching style, fabric details, or the vein of the special wood. The rendering quality of the 3D model is ESSENTIAL to pay tribute to these exceptional products and transform the customer’s shopping experience into a true experience and decoration project.


Application and 3D configurator by Innersense for Duvivier Canapés


Transform your customers’ experience with Augmented Reality

Recent studies show that modern customers expect more and more digital solutions from brands and distributors. Far from abandoning the stores, potential customers want to experience a different buying path. Experiential marketing has seized the market and highly highlights the impact of in-store integrated solutions such as 3D personalization and Augmented Reality, which are becoming increasingly popular in retail stores and manufacturers. Furniture manufacturers or distributors use it as a purchasing help for customers who are invited to live an emotional experience.

The augmented reality feature developed by Innersense for the Duvivier Canapés application allows the consumer to visualize directly at home the sofa he just customized a couple of minutes ago. In this way, he can ensure that his choice perfectly matches his interior before going to the store to get additional advices and finalize his purchase.

To see more Duvivier Canapés products and pictures, have a look on their Facebook and Instagram webpages, or simply visit their website



Fanny and Fonabio for Innersense